Best wishes to everyone in the industry

Throughout my nearly half a century in the esthetics business I’ve always felt the field was very rewarding.
Back in 1990, the field of esthetics was predicted to grow into a trillion yen industry. The world started to realize that not only external beauty but also internal beauty was important for women to live actively, positively, and cheerfully.
Moreover, as venues where women can work actively have expanded with the enactment of the Act on Securing, Etc. of Equal Opportunity and Treatment between Men and Women in Employment, esthetics has become part of our daily lives.

As a result, the number of workers in the field has increased with many young people aspiring to become estheticians, and the number of salons throughout Japan has grown. On the other hand, however, improvements in working environments including education have not caught up, leading to the exit of many young estheticians from the industry in despair and the continuance of an environment that makes it difficult to develop experienced workers.

In light of this situation, we thought priority should be placed on education to satisfy both the customers and employees, and the majority of time allotted to awareness education for technicians, service providers and specialists.
We were also convinced that becoming a fully competent professional leads to customer satisfaction, and education above all would lead to advancement of the industry.
It is especially important to ask ourselves how much our work is needed in society, what kind of results it brings, and whether it is important for society and the kind of work we can be proud of. How many tired and somewhat discouraged souls can we save while standing by our customers to whom we provide treatment?

An esthetician can bear her soul and convey her feelings to as many customers as she pleases. The role of an esthetician is not limited to working at a salon that serves only healthy people as in the past, but has expanded to include service for people with health issues and those with temporary conditions.
Specialists should not advertise their skills and knowledge alone but also assist customers through their work, manage their shops to please customers, and foster competent human resources. These are their raison d’être in society.
We want to further improve this field and the work of esthetics. We want to develop this profession into something we can be proud of. In order to do so, we want to learn with people who share the same aspirations.
What we must do now is to hand down an admirable type of business to the coming generations. We want to establish a pillar of education for that purpose.